Google Adwords is a term given to PPC (pay per click) advertising on Google. In the modern hi-tech era, they have emerged as a highly successful tool for driving traffic, getting sales, and marketing a particular product or service. When a prospective customer is looking for a particular product, restaurant, service, promotion or anything in any part of the world, they are likely to search it first on Google. This is when Adwords come into place. These are the search terms that serve a relevant ad for any service or product.