Are you wondering why search engine optimisation is needed when you have a good website?? A website doesn't guarantee visibility to potential customers when they search for specific services on search engines. You need more than just a good website to survive online. You need to optimise a website and its content to gain visibility. So, in this blog, we will share what SEO is, whether it works, its benefits, the Google penalty, and how we can help you as an SEO consultant. 

What is SEO?

SEO involves website optimisation to improve its visibility and ranking in SERPs. You can drive targeted organic traffic, increase brand visibility and credibility, and achieve your online marketing goals if you implement SEO effectively. It requires continuous effort, monitoring, and adaptation to achieve and maintain desired results. It increases organic traffic by making a website more relevant and authoritative. The various SEO strategies include keyword research, on-page optimisation, off-page optimisation, technical SEO, content marketing, and local SEO.

Does SEO Work?

Yes, SEO works when you implement the latest Webmaster guidelines. When you do SEO, it improves the likelihood of ranking on the first page of SERPs for specific keywords or phrases. This enhanced visibility gets organic traffic to your site and fosters greater credibility and trust among users. It increases the website's visibility and ranking in search engine results. Unlike paid advertising, SEO offers long-term benefits and can provide a high return on investment (ROI). However, when you do it incorrectly, it will not work.SEO involves optimising different website elements, like content, meta tags, and site structure. It improves the chances of ranking on the first page of SERPs for specific keywords or phrases. This enhanced visibility drives organic traffic to your website and fosters greater credibility and trust among users. It increases the website's visibility and ranking in search engine results. Unlike paid advertising, SEO offers long-term benefits and can provide a high return on investment (ROI).

What Are the Benefits of SEO?

  • Rank Better in Local Searches
    Local searches are gaining more popularity and lead to more conversions. Local SEO strategies will help you attract people who are usually ready to buy. With SEO, businesses can reach this audience by targeting keywords specific to their intents.

  • SEO Leads Offer Higher Rates of Closing

    Organic search is an important way for businesses to gain traffic. Leads generated by SEO have a higher rate of maturation compared to other forms of lead generation. So, if you can increase organic traffic through robust SEO strategies, you can attract even more traffic that is actually looking for your products and services.

  • Measurable Results

    You can analyse performance metrics to track your campaign's effectiveness in real-time, including clicks, impressions, conversions, and ROI. Moreover, Adwords enables you to track and set goals for brand awareness, website traffic, return on investment, and conversions. You can always see which keywords are performing best, how many ads are performing as expected, and what headlines are getting the best click-through rate.

  • Adds credibility to your brand

    Search Engine Optimisation signals to researchers that you are one of the key players in that particular industry. This helps add credibility to your brand, even if you are new.

  • Get Measurable Results

    You can track changes in your website's rankings, conversions, and traffic. You can use Google Analytics to get micro-level information on keywords used by visitors, which pages the visitor interacted with, where people entered and left your website, how long they stayed on a page, etc. You can use this information to improve or tweak your SEO strategy.

  • Online Search is Everything

    We all go online if we have to search for anything. This is how consumers find businesses. According to a GE Capital Retail Bank survey, about 81% of shoppers research and compare products or services online before purchasing them locally. This shows how critical it is to secure a first-page ranking for your business.

What is Google Penalty?

It is a punitive action taken by Google against a website. The action is for violating Webmaster Guidelines or for engaging in practices that are deemed manipulative, deceptive, or spammy. Google penalises a website by lowering its search engine rankings or removing it entirely from search results. When it detects such violations, Google makes it significantly harder for users to find the site.

What are the Reasons for Google Penalties?

  • Keyword Stuffing
  • Cloaking
  • Thin Content
  • Spammy Auto-Generated Content
  • Hidden Texts and Links
  • Unnatural Links to Your Site
  • Plagiarised Content

How To Know If Your Website Has Been Penalised?

  • A sudden drop in rankings
  • Drop in organic website traffic
  • Your website is not in SERPs anymore
  • Your conversions have decreased
  • Competitors are acquiring more lead
  • Your ROI is decreasing

What is Google Penalty Assessment?

SEO consultants will assess a website's search engine rankings and visibility to determine if Google has penalised it. They will analyse various factors that could lead to a penalty, such as changes in search engine rankings, drops in organic traffic, or notifications received from Google through Google Search Console. At My Digital Solutions, our team identifies any issues or violations of Google's Webmaster Guidelines that may have triggered a penalty by Google. This includes practices such as keyword stuffing, unnatural link building, thin or low-quality content, cloaking, or other tactics that Google considers manipulative or deceptive.

Want A Robust SEO Strategy?

One of the biggest benefits of SEO is your business's long-term positioning. Compared to any other form of online marketing, the results achieved by Search Engine Optimisation stay there longer than Pay-Per-Click methods, which are often more time and money-consuming. SEO thus proves to be the most efficient and affordable marketing strategy today. Practically, it will only bring in customers who are genuinely on the lookout for your service or product! In this highly competitive world, there are plenty of Search Engine Optimisation companies in Melbourne, so you must spend enough time researching and selecting the most credible SEO consultant without getting confused.

At My Digital Solutions, we recommend that even small business owners use SEO to build a solid digital presence and visibility and bypass the competition. A well-done SEO campaign will help you gain new customers and take your business to the next level. As SEO consultants, we optimise your website for search engines so that it reaps maximum benefits. 
  • Returning Visitors
  • Real-time results
  • Long-term positioning

Race to the Top: Tailored SEO Solutions for Your Business Success with My Digital Solutions

We at My Digital Solutions understand that running a business is a lot like being in a marathon. It's simply a race to the top. For a business, it's a race to reach your audience first. As an SEO consultant, we offer tailored solutions that ensure your audience can see only you when they are looking for a particular product or service. Contact us to discover how, at My Digital Solutions, you can get unbiased advice for a customised Search Engine Optimisation plan.