What is Google Adwords?
Google Adwords is a term for PPC (pay-per-click) advertising on Google. In today's digitised world, it has emerged as a very successful tool for marketing a product or service. It helps in driving website traffic and generating sales. Prospective customers are likely to use Google when searching for anything anywhere in the world. This is when Google Adwords comes into place. You can reach potential customers through Google Adwords. These search terms serve as the basis for advertising any service or product to relevant users.
How does Adwords work?
When a Google user types a query, the search engine- Google runs an algorithm to determine which ads are best to display in relation to that query. This algorithm is called "Auction," and it runs every single time a user enters a question on Google.
Why do you need Google Adwords?
- Targeted Advertising
AdWords gives you the ability to target precisely. It lets you reach relevant audiences interested in your products or services. You can target the ads on the basis of keywords, ad location, demographics, time, and devices.
- Cost-Effective
It is highly cost-effective. You have to pay only when users click on the ads. You can control how much you spend daily, monthly, and per day on ads. Google Adwords allows you to set the budget according to your goals and objectives.
- Measurable Results
You can analyse performance metrics to track your campaign's effectiveness in real-time, including clicks, impressions, conversions, and ROI. Moreover, Adwords enables you to track and set goals for brand awareness, website traffic, return on investment, and conversions. You can always see which keywords are performing best, how many ads are performing as expected, and what headlines are getting the best click-through rate.
- Flexibility and Control
AdWords lets you adjust your advertising campaigns in real time, including budgets, targeting options, ad creatives, and keywords. This gives you complete control over your advertising strategy.
- Immediate Results
It is one of the best digital marketing strategies if you want immediate results. Adwords helps you drive traffic to your websites quickly and generate leads or sales.
- Brand Awareness
You can advertise your products when the customers are searching for your product category on Google's search engine. You can display ads across Google's vast network of websites. You can reach prospective customers at various stages of the buying journey. It helps you increase your brand awareness and generate leads.
- Competitive Advantage
You can target relevant keywords and bid strategically to ensure your ads appear above competitors' ads in search results. This helps marketers outperform the competition.
- Remarketing Opportunities
It lets you re-engage with audiences who previously visited your website and increase the likelihood of conversions. By leveraging Google Adwords, you can remarket to customers who left your website without buying anything by targeting ads that follow them on different Google Display Networks or searches.