Google Adwords is an indispensable part of any digital marketing plan. Businesses are taking advantage of Adwords to generate leads and scale to new heights. A well-optimised Adwords campaign can work much faster for a company to generate more leads and traffic.

What is Google Adwords? 

Google Adwords is a term for PPC (pay-per-click) advertising on Google. In today's digitised world, it has emerged as a very successful tool for marketing a product or service. It helps in driving website traffic and generating sales. Prospective customers are likely to use Google when searching for anything anywhere in the world. This is when Google Adwords comes into place. You can reach potential customers through Google Adwords. These search terms serve as the basis for advertising any service or product to relevant users.

How does Adwords work?

When a Google user types a query, the search engine- Google runs an algorithm to determine which ads are best to display in relation to that query. This algorithm is called "Auction," and it runs every single time a user enters a question on Google.

Why do you need Google Adwords?

  • Targeted Advertising

    AdWords gives you the ability to target precisely. It lets you reach relevant audiences interested in your products or services. You can target the ads on the basis of keywords, ad location, demographics, time, and devices.

  • Cost-Effective

    It is highly cost-effective. You have to pay only when users click on the ads. You can control how much you spend daily, monthly, and per day on ads. Google Adwords allows you to set the budget according to your goals and objectives.

  • Measurable Results

    You can analyse performance metrics to track your campaign's effectiveness in real-time, including clicks, impressions, conversions, and ROI. Moreover, Adwords enables you to track and set goals for brand awareness, website traffic, return on investment, and conversions. You can always see which keywords are performing best, how many ads are performing as expected, and what headlines are getting the best click-through rate.

  • Flexibility and Control

    AdWords lets you adjust your advertising campaigns in real time, including budgets, targeting options, ad creatives, and keywords. This gives you complete control over your advertising strategy.

  • Immediate Results

    It is one of the best digital marketing strategies if you want immediate results. Adwords helps you drive traffic to your websites quickly and generate leads or sales.

  • Brand Awareness

    You can advertise your products when the customers are searching for your product category on Google's search engine. You can display ads across Google's vast network of websites. You can reach prospective customers at various stages of the buying journey. It helps you increase your brand awareness and generate leads.

  • Competitive Advantage

    You can target relevant keywords and bid strategically to ensure your ads appear above competitors' ads in search results. This helps marketers outperform the competition.

  • Remarketing Opportunities

    It lets you re-engage with audiences who previously visited your website and increase the likelihood of conversions. By leveraging Google Adwords, you can remarket to customers who left your website without buying anything by targeting ads that follow them on different Google Display Networks or searches.

Want to Set up and Maintain your Adwords Campaigns?

Our team at My Digital Solutions uses Google AdWords to provide our clients with a competitive edge in the market. Our team will discuss your goals at length and then create a customised Google AdWords plan to help you make the most of online marketing. Our solutions are not only easy on your pocket but offer you the best value for your money. Contact us to know how the custom-tailored solutions from My Digital Solutions can help you increase and improve your Google Adwords results.